Manager of Marketing

Requisition ID: 187885
Department: 100706 Marketing
Schedule: Full Time - Eligible for Benefits
Shift: Day
Category: Management


Position Purpose
Under the general direction of the Director of Marketing, this position is accountable for marketing content initiatives that support marketing and communications strategies, both internal and external, across multiple platforms, in order to drive volume growth, customer engagement and retention, and brand awareness. This role is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. This role oversees creative services team and outside agencies on the production of content assets (print and digital), including e-books, videos, photos, white papers, infographics, slideware, fact sheets, and brochures for use on the company website, intranet, social media, advertising and other communication channels. The role oversees the workflow of department wide content marketing projects, supervises supporting staff, mentors less experienced employees, and fulfills management and administrative responsibilities as a member of the marketing and communications leadership team.
Nature and Scope:
This position leads and oversees marketing content initiatives in all formats: Branding- Ensures all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including offline, online, social media, email, point of purchase, mobile, video, print and in-person. Oversees and updates the brand manual; updates branded materials in Brand Central Station. Works closely with marketing, communication, PR, social media, and web team on all creative and branding initiatives to ensure an integrated, consistent message across channels. Content Strategy - Maps out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategies is a must. Develops standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. Content Creation / Production - Hires, supervises, directs the work of writers, editors, content strategists, freelancers, and other vendors; is the arbiter of best practices in grammar, messaging, writing, style and brand voice; determines required content; discusses media and methodology; monitors the effectiveness of content; establishes work flow for requesting, creating, editing, publishing, and retiring content; supervises the maintenance of content inventories and matrices. Advertising /Marketing - Integrates content activities within traditional marketing and advertising campaigns. Directs ad development and placement, promotional materials and other paid exposures. Develops and executes strategy, plans, and activities within approved budget. Establishes metrics to measure the effectiveness of the project or campaign. Stays informed of healthcare industry marketing trends and best practices. Brings new ideas to leaders for consideration. Market Research - Leverages market data to develop content themes/topics and executes a plan to address customer preferences. The position supports the Marketing & Communication's Department Directors and Vice Presidentto implement strategies, provide consultation,and ensure best practices are followed for marketing content initiatives. This position does not provide patient care.
The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills and efforts or work conditions associated with the job. It is intended to be an accurate reflection of the general nature and level of the job.
Minimum Qualifications:Requirements - Required and/or Preferred
Education:	Requiresa Bachelor'sDegree inCommunications,Marketing,Journalism, businessorsimilarfield. Musthave working-levelknowledge ofthe Englishlanguage,includingreading,writingand speakingEnglish.Experience with creating compelling messages for different target demographics.
Experience:	10-15 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.). At least threeyearsofhealthcareexperienceand ad agency experience preferred.Strong writing and project management skillsrequired.Abilitytocoordinatemultiplepriorities, deadlinesandprojectsrequired. Ability to self-teach digital tools and equipment; Photography and videography knowledge. Strong verbal, written and presentation skills.
License(s):
Certification(s):
Computer / Typing:	Mustbeadvanced user ofMicrosoftOfficeSuite,includingOutlook,PowerPoint,Exceland Word; Adobe Creative Suite skills; havetheabilitytousethecomputertocompleteonlinelearningrequirementsfor job-specificcompetencies,accessonlineformsandpolicies,completeonlinebenefits enrollment,etc.

Benefits

Renown Health exists to make a genuine difference in the health and well-being of the people and communities we serve. And it is through your passion that this mission is made real every day. The relationship with employees is the foundation for success as we proceed with our strategic direction. We strive to build upon this solid partnership by offering a comprehensive and competitive benefits package that meets the diverse needs of employees and their family members.

With my CAREER Rewards there's peace of mind in knowing that Renown Health is also fighting for the most important things in your life - family, finances and future. Navigate options and make sure you are getting the most value from your Nursing career with us.

Education Assistance

Paid Time Off

401(k) Company Match

Flexible Work Environment

Renown Health is northern Nevada's healthcare leader and Reno's only locally owned, not-for-profit health system. We are an entire network of hospitals, primary care offices, urgent care centers, lab services, medical specialties, and x-ray and imaging services - with more than 7,000 nurses, doctors and care providers dedicated to the health and well-being of our community.

Join Our Team Today!

For Providers: Renown Health and the University of Nevada, Reno School of Medicine (UNR Med) are affiliate partners in Nevada's first integrated academic health system. The affiliation aims to improve the health of the community, region, and state through research, medical education, and expanded clinical care. Renown physicians participate as joint faculty at UNR Med for teaching, lectures, supervising clinical rotations, and other academic activities for the education of medical and physician assistant students, residents and fellows.