Renown Health announces the promotion of Cristal Woodley, MBA, to Vice President of Marketing and Communications, recognizing her leadership, strategic vision and impact in advancing the organization’s brand, reputation and community engagement. Ms. Woodley formerly served as Senior Director of Marketing & Communications.
Driving Growth, Engagement and Brand Excellence
In her expanded role, Ms. Woodley will oversee marketing, communications, brand strategy, digital engagement, internal communications, physician outreach and recruitment marketing for Renown Health.
“Cristal leads with integrity, collaboration and a genuine commitment to people. She has built a strong, high-performing team and is trusted partner to leaders across Renown,” said Suzanne Hendery, Chief Marketing & Customer Experience Officer. “Cristal deeply understands our mission and the communities we serve, and she has an incredible ability to bring people together and accomplish outstanding results. Her promotion reflects her impact and the confidence we have in her continuing to elevate Renown with the communities we serve.”
Ms. Woodley has played a key role in advancing Renown’s integrated marketing communications, supporting major organizational objectives, partnerships, service line growth, employee recruitment, digital and web strategy and community outreach, and Renown’s strategic plan.
Over the past decade, Ms. Woodley has made substantial contributions to Renown Health in her current role as well as previous roles, including Director of Marketing and Customer Engagement, Manager of Web and Digital Marketing, Marketing Business Partner, Web Coordinator and Marketing Intern.
Ms. Woodley holds an MBA in IT Management from Western Governors University and a dual BS in Accounting and Information Systems from the University of Nevada, Reno. Ms. Woodley is a native Nevadan, and serves on the Board of Big Brothers, Big Sisters.
About Renown Health
Renown Health is the region’s largest, locally governed, not-for-profit academic health care network serving Nevada, Lake Tahoe, and northeast California. With a diverse workforce of more than 8,000 employees, Renown has fostered a longstanding culture of excellence, determination, and innovation. The organization comprises a trauma center, two acute care hospitals, a children’s hospital, a rehabilitation hospital, a medical group and urgent care network, and the locally owned not-for-profit insurance company, Hometown Health.
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